creative direction / brand strategy / design systems / ux / ui /campaign management /

creative direction / brand strategy / design systems / ux / ui /campaign management /

I’m a creative director based in New York, specializing in leading multidisciplinary teams to develop compelling brand identities, innovative design systems, and exceptional user experiences. My work transforms business visions into impactful creative strategies.

Works

Grove Collaborative

menu design
designed food and drink Menus, Interactive fun Fact Cards, and Coasters for the Unveiling of the Twilight Wonder Collection in new york

Anagram Columbus Circle

WEB DESIGN
print DESIGN
led the website design project for a prestigious luxury rental building in New York City

Jamie Young Co.

content strategy
CONTENT CREATION
SOCIAL MEDIA MANAGEMENT
INFLUENCER COLLABORATIONS
led social media initiatives for a prominent Los Angeles-based home furnishing brand, overseeing content strategy and brand development across multiple platforms

Fusion Capital

ux/ui design
mobile app design
A multidisciplinary financial market research firm wanted to design a mobile app for comprehensive stock analysis and investment insights. The primary objective was to provide users with a seamless and intuitive platform that seamlessly integrates advanced analytics and market data.

IBYNN

UX DESIGN
designed the UX for a New York City-based grocery ordering app, focusing on creating a user-friendly mobile platform for seamless grocery shopping and delivery. The goal was to enhance the customer experience by providing a convenient, reliable, and efficient way to order groceries online

Bellino Fine Linens

content strategy
ad campaign management
EMAIL MARKETING
COPYWRITING
CROSS PROMOTIONS
Managed the social media presence of a luxury linen brand, executing content planning, and enhancing visual appeal to drive engagement and brand affinity.

StoicMind

ux/ui design
mobile app design
ad campaign management
DESIGNED a user-centric experience that integrates daily affirmations, journaling, and mindful meditations